Zopfli is a new compression algorithm by Google. It has been named after a swiss bread recipe. It implements the DEFLATE compression algorithm. The compression will help in reducing the size of the file, thus helping in better transmission and low web page latencies.
The time taken for compression is more but the decompression time still remains same. It reduces the file size by 3% to 8% more compared to ZLIB. It has been written in C programming language. It is bit stream compatible with compression used in ZIP, GZIP, PNG, HTTP, etc.
Zopfli is definitely going to help users. Especially enterprise companies as the bandwidth requirement will reduce while sending and receiving files. The source code is available on Google code.
Since it is open source, we may expect fast improvements in the algorithm over a period of time. Zopfli is just a small step. We will see many new algorithms coming that will revolutionize the way we compress data.